Founded in 2017 by Abhilesh Gupta, Ramanath Padmanabhan, and Sandeep Acharya, AyuRythm is on a mission to revolutionize health and wellness with its unique blend of Ayurveda and technology.
The startup, headquartered in Bangalore, aims to provide users with personalized Ayurvedic assessments and solutions, making holistic wellness accessible at the touch of a button.
Bridging Tradition and Modern Needs
Despite the ancient wisdom of Ayurveda, many people find it challenging to access personalized wellness solutions tailored to their unique body types and lifestyles.
Traditional Ayurvedic practices can be complex and often lack modern, user-friendly interfaces.
This disconnect between age old practices and contemporary lifestyles has left many individuals seeking a holistic approach to health without the cumbersome requirements.
The founders recognized that many wellness seekers desire simplicity and ease of use.
Their solution is AyuRythm, a digital platform that combines the principles of Ayurveda with advanced technology to create personalized wellness journeys for its users.
The startup tackles two main challenges which are the lack of easily accessible Ayurvedic content and the need for individualized wellness solutions.
SaNaaY and RSaience
AyuRythm has developed two primary products to tackle these challenges: SaNaaY and RSaience.
- SaNaaY is a simple, fast, and accurate naadi yantra that allows users to take Naadi Pariksha, an Ayurvedic pulse diagnosis, using just their smartphones. The app delivers accurate results within 30 seconds, providing users with immediate insights into their wellness index. This innovative tool significantly reduces the upfront and running costs traditionally associated with Ayurvedic assessments.
- RSaience is a personalized beauty and care brand that tailors products to individual body types. Formulated by experienced Ayurvedic doctors, RSaience offers an array of skincare and wellness products, including personalized fragrances. Users can easily register their products on the AyuRythm app, which sends timely reminders on usage and complements the experience with yoga and nutritional content.
A Holistic Community and Wellness Journey
The AyuRythm app not only provides assessments and product recommendations but also fosters a community for users to share their wellness journeys.
With over 800,000 downloads and high ratings on both the App Store (4.7) and Play Store (4.6), AyuRythm has created a vibrant space for individuals to connect over their wellness goals.
The app offers a vast library of over 1,800 home remedies based on ancient Ayurvedic practices, helping users take care of themselves naturally.
With features such as a selfie video-based pulse assessment and a daily wellness index, AyuRythm encourages users to engage actively with their health.
An Inspiring Journey
AyuRythm’s journey from concept to success is filled with notable achievements.
After its inception in 2017, the startup quickly developed a prototype and filed 4 patents in India, showcasing its commitment to innovation.
Their early recognition included participation in the prestigious Apple Design Accelerator Program and partnerships with renowned Ayurvedic brands like Dr. Vaidya’s and Niraamaya.
By 2021, AyuRythm had made a name for itself as a finalist on Shark Tank India, further boosting its credibility and exposure.
This momentum continued with awards such as the NICA Aarohana Cultural Startup winner, and securing seed investments from SucSeed and NICE.
The app’s recognition reached new heights in 2022 when it was listed as one of Google’s Top 10 Innovative Apps, and AyuRythm became one of the few startups invited by the Ministry of Ayush to showcase its product during International Yoga Day.
Continuing to break new ground, in 2023, AyuRythm was selected for the Google Startup Accelerator Program, chosen from over 1,000 applicants, and was named among the Top 20 Startups in the Leap to Unicorn program by IDFC First Bank.
Each of these milestones reflects AyuRythm’s dedication to merging ancient Ayurvedic wisdom with cutting-edge technology, positioning the company as a key player in the evolving wellness landscape.
This recognition highlights the startup’s potential to significantly impact the wellness industry.
Looking Ahead
As AyuRythm continues to grow, its founders remain committed to making personalized Ayurvedic wellness accessible to everyone.
With plans to expand their offerings and reach, AyuRythm is set to become a leader in the digital wellness space, bridging the gap between ancient Ayurvedic wisdom and modern health needs.
In a world increasingly turning to natural and holistic solutions, AyuRythm stands out as a beacon of innovation, demonstrating that wellness can indeed be at your fingertips.
