Zomato Limited has revealed plans to rebrand as ‘Eternal Limited,’ pending shareholder approval and regulatory clearances. The company’s board has approved the decision, according to an official exchange filing.
The company will amend its Memorandum of Association and Articles of Association to reflect the new corporate identity.
However, the Zomato food delivery app and brand will continue to operate under the same name.
Rationale Behind the Rebranding
Deepinder Goyal, founder and CEO of Zomato, explained the motivation behind the name change in a shareholder letter.
He stated that the company began using ‘Eternal’ internally after acquiring quick commerce startup Blinkit in 2022 to differentiate between its corporate identity and the food delivery business.
“We also thought that we would publicly rename the company to Eternal, the day something beyond Zomato became a significant driver of our future. Today, with Blinkit, I feel we are there. We would like to rename Zomato Ltd., the company (not the brand/app), to Eternal Ltd,” Deepinder Goyal said.
Upon receiving shareholder approval, the company’s corporate website will transition from ‘zomato.com’ to ‘eternal.com,’ and its stock ticker will change from ZOMATO to ETERNAL.
Zomato’s Expanding Business Portfolio
Eternal Limited will encompass four major businesses: Zomato (food delivery), Blinkit (quick commerce), Hyperpure (B2B supplies for restaurants), and District (a logistics arm).
While the group name will change, Zomato’s food delivery platform will retain its existing brand identity.
Deepinder Goyal had first hinted at the potential rebranding in 2022, calling ‘Eternal’ a brand identity meant to unify the company’s growing business ecosystem.
At the time, he assured employees that the change would not affect their roles and responsibilities.
Zomato’s Market Position and Financial Performance
Zomato has emerged as one of India’s leading consumer internet companies, reaching a market capitalization of nearly INR 3 Lakh Cr.
However, the company is facing a slowdown in its core food delivery business and rising competition in the quick commerce sector.
In Q3 FY25, Zomato’s net profit declined by 57% year-on-year and 66% quarter-on-quarter to INR 59 Cr, even as revenue grew 64% YoY to INR 5,405 Cr.
