Joyspoon, a digital-first Direct-to-Consumer (D2C) brand, is transforming the traditional Indian mukhwas market by introducing innovative and health-conscious mouth fresheners.
Founded by Yash Mehta and Vaishali Mehta, Joyspoon aims to preserve the cultural essence of mukhwas while aligning with contemporary wellness trends, offering products that cater to both taste and health needs.
Traditionally, mukhwas – a staple in Indian households – are used to refresh the palate and aid digestion after meals.
However, conventional mukhwas often contain ingredients like white sugar and supari (areca nut), which are not in sync with modern health-conscious trends.
Recognizing this gap, Joyspoon is poised to redefine the market with their unique approach.
Joyspoon’s product range stands out by excluding added white sugar, supari, and artificial flavors, opting instead for natural and beneficial ingredients.
The brand’s Regular Mukhwas line includes flavors such as Almond Delight, Calcutti Paan, Sweet Neem, Rose Garden, Granola & Berries, Dryfruit Millet, Cashew Rose, and Seed Splash.
Each product not only satisfies the palate but also promotes a healthier lifestyle.
In a pioneering move, Joyspoon introduces India’s first functionality based mukhwas, targeting specific health issues.
The Functionality Mukhwas line, featuring products like Relief Munch and Digest Fiesta, is designed to aid digestion and reduce acidity, addressing common digestive health concerns.
To cater to diverse consumer preferences, Joyspoon offers combo packs such as the Hotseller Pack Combo, Nut Mix Combo, and Seed Mix Combo, combining various flavors to suit different tastes and health needs.
Joyspoon’s innovative approach is set to transform the mukhwas market.
By integrating health-conscious ingredients and functional benefits into traditional mouth fresheners, they are fulfilling a significant market need and potentially expanding the consumer base.
This shift not only redefines consumer expectations but also encourages a wider industry movement towards healthier, more natural products.
