FarMart, an innovative SaaS-based B2B food commerce platform, is transforming the food sourcing and processing landscape.
Founded in 2015 by Alekh Sanghera and Mehtab Hans, FarMart is headquartered in Gurgaon, Haryana.
The company aims to create a more resilient, efficient, and sustainable food economy by using cutting-edge digital infrastructure, AI-powered solutions, and a robust supply chain to bridge the gap between farmers, food processors, and retailers across Asia, the Middle East, and Africa.
Tackling Key Challenges in the Food Supply Chain
The global food supply chain has long been riddled with inefficiencies, lack of transparency, and issues with sustainability.
FarMart is addressing these challenges by providing digital tools that streamline the food sourcing process, ensure traceability, and enhance product quality through AI-powered checks.
The company offers a marketplace where food producers, processors, and enterprises can connect, collaborate, and thrive.
One of the core problems FarMart is solving is the lack of access to fair pricing, timely payments, and market information for farmers, especially smallholders.
By creating a platform that directly connects farmers with distributors, retailers, and food processors, FarMart ensures fair compensation and faster payments, which in turn boosts income and improves livelihoods.
Another major issue in the food industry is traceability.
Consumers and businesses are increasingly demanding transparency about where their food comes from and how it is produced.
FarMart addresses this with a digital traceability tool that tracks every movement of food from farm to final product, ensuring clean, ethical sourcing.
From Humble Beginnings to Global Impact
The journey of FarMart began in 2015 when the founders saw an opportunity to leverage technology to improve the agricultural value chain.
What started as a small company serving local food producers has grown into a dynamic SaaS platform serving businesses across several continents.
Key milestones in FarMart’s journey include the launch of its SaaS solutions for agri-retailers in 2020, the food supply marketplace in 2021, and the introduction of SaudaBook for food processors and millers in 2023.
Despite the challenges of navigating the complex food industry, FarMart has built a network of over 3.8 million farmers, 40+ food processing units, and serves more than 2,000 businesses globally.
The company has also managed to generate significant income for its community, with an additional Rs 168 million earned by the agricultural community and Rs 148 million in gainful employment in Tier 2+ cities.
Building The “Good Food Economy”
FarMart’s mission is centered on building a “Good Food Economy”, an ecosystem where food is sourced, processed, and distributed in a way that benefits all stakeholders, from the farmers to the end consumers.
With over 50 commodities, ranging from cereals to spices and rice, FarMart provides a comprehensive suite of solutions, including white labeling, product development, and custom milling.
The company prides itself on its commitment to ethical business practices, promoting transparency through anti-bribery policies, and prioritizing data safety and privacy.
Their efforts are not only financially rewarding but also socially responsible, supporting the well-being of employees and creating sustainable employment opportunities in rural areas.
The Road Ahead
Looking ahead, FarMart continues to innovate and expand its offerings, with plans to further improve its digital infrastructure and continue scaling its marketplace.
With a mission-driven team and a focus on empowering communities, FarMart is poised to be a key player in reshaping the future of food sourcing and processing.
By combining technology with sustainable practices, FarMart is not only making the food economy more reliable but also more beneficial for communities worldwide.
