EcoRight, a dynamic startup founded by Udit Sood and Nikita Barmecha, is making significant strides in revolutionizing the fashion industry through its commitment to sustainability.
Recognizing the industry’s substantial contribution to environmental degradation, EcoRight has emerged as a beacon of change, offering eco-friendly alternatives that mitigate carbon footprint and waste generation.
The fashion sector, notorious for its reliance on non-biodegradable materials and unsustainable production practices, faces a critical juncture with the advent of EcoRight.
This innovative brand has positioned itself as a leader in sustainable fashion, presenting consumers with stylish yet environmentally responsible choices that seamlessly integrate into everyday life.
At the core of EcoRight’s ethos lies their dedication to utilizing natural, organic, and recycled materials.
They pride themselves on offering products that are 100% vegan and cruelty-free, such as organic cotton produced without harmful pesticides, durable waterproof fabrics made from recycled PET bottles, and the innovative Juton blend, which combines jute and cotton to further reduce water consumption and emissions.
EcoRight’s commitment to sustainability extends beyond materials to their manufacturing processes, which prioritize eco-efficiency.
They harness solar energy to power their facilities, significantly reducing energy consumption, and implement rainwater harvesting to replenish groundwater, contributing positively to local ecosystems.
Looking ahead, EcoRight aims to achieve carbon neutrality and eventual carbon positivity by enhancing eco-friendly shipping methods and transitioning to fully solar-powered operations by 2026.
In addition to their environmental stewardship, EcoRight upholds ethical standards throughout their supply chain, ensuring fair wages, safe working conditions, and equal opportunities for their employees.
Furthermore, EcoRight actively engages in social outreach programs, collaborating with organizations like the Green Team in Texas and Green Ammo in India to promote environmental awareness and support initiatives aimed at plastic reduction.
As EcoRight continues to lead the charge in sustainable fashion, they not only redefine industry standards but also inspire global consumers to make conscientious choices that prioritize planetary well-being.
