EaseMyTrip, one of the leading online travel technology platform, has signed a Memorandum of Understanding (MoU) with Uttar Pradesh EcoTourism Development Board (UPETDB) to promote and develop tourism in Uttar Pradesh.
The Memorandum of Understanding (MoU) was signed in the presence of UP’s Minister of Forest and Environment, Zoological Garden, Climate Change, Shri Arun Kumar Saxena, and Minister of Ayush, Food Security, and Drug Administration, Shri Dayashankar Mishra.
This collaboration aims to leverage EaseMyTrip’s extensive reach and technological expertise to highlight Uttar Pradesh’s rich eco-tourism offerings.
Under the agreement, EaseMyTrip will promote all registered homestays in Uttar Pradesh on its online platform, launch dedicated promotional campaigns to position these homestays as preferred accommodation options, and develop educational products related to bird sanctuaries such as Okhla Bird Sanctuary and Bharatpur Bird Sanctuary.
These products will be promoted in educational institutions through advanced tour guides trained under UPETDB to enhance the tourist experience.
Additionally, EaseMyTrip will curate and market bespoke tourism packages showcasing Uttar Pradesh’s unexplored destinations, cultural experiences, culinary delights, and traditional crafts, with a focus on promoting the state’s tiger reserves, including Dudhwa, Pilibhit, Amangarh, and Ranipur Tiger Reserve.
The UPETDB will support the promotion of microsites developed by EaseMyTrip on social media, leveraging its extensive reach and influence to enhance visibility.
Mr. Rikant Pittie, Co-Founder of EaseMyTrip, expressed his enthusiasm about the partnership, stating, “We are excited to start this new project with the Uttar Pradesh EcoTourism Development Board. Uttar Pradesh, with its rich history, popularity, and stunning natural beauty, hosts a plethora of underrated and unexplored destinations waiting to be discovered by more people. We are confident that our collaboration with the UPETDB will not only benefit both parties but also contribute significantly to the growth and enhancement of tourism across the state.”
Shri Jaiveer Singh, Minister of Tourism & Culture, Uttar Pradesh, shared his thoughts on the partnership, “We are excited to partner with EaseMyTrip, a leading online travel tech platform in India. This collaboration leverages their extensive reach and technological expertise to bring greater visibility and accessibility to the diverse and rich eco-tourism offerings of Uttar Pradesh. We are confident that this partnership will drive significant growth and elevate UP as a premier destination for both domestic and international tourists.”
Mr. Mukesh Kumar Meshram, Principal Secretary, Tourism and Culture Department, Uttar Pradesh, emphasized the state’s potential, saying, “Uttar Pradesh boasts numerous undiscovered gems awaiting exploration by tourists. Our collaboration with EaseMyTrip aims to enhance the visibility and accessibility of these diverse and rich offerings. This strategic partnership will not only drive significant growth but also position Uttar Pradesh as a preferred destination for travelers.”
Mr. Prakhar Mishra, Director of Uttar Pradesh Tourism, added, “We are delighted to partner with EaseMyTrip, a leading online travel tech platform in India. This partnership is targeted to use their extensive reach and technological expertise to enhance the visibility and accessibility of Uttar Pradesh’s diverse cultural and eco-tourism offerings. Our aim is to develop Uttar Pradesh as a leading ecotourism destination without damaging our natural resources, including the flora and fauna. We are confident that this collaboration will drive significant growth and firmly establish the state as a preferred destination for tourists around the globe.”
This partnership offer travelers the opportunity to explore the rich biodiversity and natural beauty of Uttar Pradesh sustainably.
By promoting eco-tourism, Uttar Pradesh aims to conserve the environment, support local communities, and educate tourists, ultimately providing responsible travel experiences that connect visitors with nature and culture.
About EaseMyTrip
EaseMyTrip, a leading Indian online travel platform, excels in air ticket bookings.
As per the Crisil Report (February 2021), it is one of the largest in its sector. With a CAGR of 59% in profits from FY20-23, it ranks among the fastest-growing internet companies.
Since its inception in 2008, EaseMyTrip has been bootstrapped and profitable.
It offers comprehensive travel solutions, including air tickets, hotels, holiday packages, and more, with zero-convenience fees.
The platform provides access to over 400 airlines and over 20 lakh hotels. EaseMyTrip operates from key Indian cities and has international offices in several countries.
Uttar Pradesh Eco-Tourism Development Board (UPETDB)
The Uttar Pradesh Eco-Tourism Development Board (UPETDB) promotes sustainable tourism and eco-friendly destinations in the state.
Led by the Honorable Chief Minister, the board includes ministers from Agriculture, Forest, AYUSH, Finance, Tourism, Irrigation, and Rural Development departments, alongside key officials.
UPETDB aims to enhance tourist facilities at eco-tourism sites through collaborative efforts.
