In the dynamic landscape of retail, one of the persistent challenges has been acquiring precise and intelligent insights into customer behaviour within physical stores. Retailers have traditionally relied on rudimentary methods like manual clickers and basic footfall counting, which often fall short in delivering accurate data.
This gap in understanding customer shopping patterns and benchmarking conversion rates has been a significant hurdle, especially considering the limitations of hardware-based solutions.
Founded in 2017, by Surender Gounder, TangoEye emerged as a response to this critical need in the retail sector. This innovative company offers a unique solution that seamlessly integrates with existing CCTV infrastructure in retail stores, transforming it into a source of intelligent insights. TangoEye’s approach is characterised by its affordability, accuracy, and actionability, enabling retailers to harness the power of their existing infrastructure to better understand and respond to customer behaviour.
At its core, TangoEye suite includes features like accurate footfall counting, distinguishing between engaged shoppers and casual visitors, and differentiating individual visitors from groups. Furthermore, TangoEye provides detailed demographic data, including age and gender, and counts the number of billable entities.
A key aspect of TangoEye’s offering is the ability to analyse customer interactions within different store sections. The system tags various store zones, providing specific data like traffic, dwell time, demographics, and heat maps for each area. This enables retailers to identify hot and dead zones within their stores, facilitating intelligent decision-making for optimal store layout and product placement.
TangoEye also focuses on identifying missed sale opportunities. It offers insights into the sales funnel, segments walk-ins into different categories like bounced and converted customers, and helps understand the reasons behind missed sales opportunities. This feature not only enhances sales conversion rates but also boosts staff accountability and ownership.
Additionally, TangoEye addresses the crucial aspect of infrastructure monitoring. It minimises data loss, monitors store open and close times, tracks network and camera downtime, and provides real-time tech infrastructure monitoring alerts and reports. This comprehensive monitoring ensures that retailers can maximise the value extracted from their data while maintaining operational efficiency.
By leveraging AI and advanced analytics, TangoEye is not just enhancing the retail industry’s understanding of customer behaviour but is also driving a transformation towards data-driven decision-making and operational efficiency. With its comprehensive suite of tools, TangoEye is poised to have a lasting impact on how retailers optimise their operations and engage with their customers.
Note: Recently Acquired by Lenskart
