Founded in 2017 by Sajil Peethambaran and Manoj Krishnan in Cochin, Kerala, Greenturn Idea Factory is the innovative startup behind Greeniee, an advanced energy monitoring and management solution.
Focused on addressing the growing challenge of energy inefficiency in commercial enterprises, Greeniee offers real-time insights into energy consumption, helping businesses reduce waste, cut costs, and lower their carbon footprints.
Wasted Energy and High Costs
Commercial establishments globally spend millions of dollars annually on electricity.
Shockingly, nearly 20-30% of this energy is wasted due to inefficiencies such as undetected equipment malfunctions, unbalanced loads, and improper appliance usage.
Businesses often lack the tools to monitor this waste, leaving them vulnerable to unnecessarily high energy bills and reduced operational efficiency.
Greenturn Idea Factory recognized this problem and developed Greeniee as a solution to bring transparency and control to energy usage.
Greeniee’s Smart Energy Management System
Greeniee is a powerful combination of IoT hardware and intelligent software, designed to provide comprehensive insights into energy consumption.
The core of the solution is a plug-and-play device that can be installed within 30 minutes, requiring no changes to a building’s existing electrical infrastructure.
The device connects to the main electrical distribution board, capturing critical data on energy flow and sending it to a cloud platform.
This data is processed by Greeniee’s patented algorithms, which offer businesses smart insights into energy use, detect anomalies, and identify opportunities for cost savings.
Unlike other solutions that require separate sensors for each appliance, Greeniee uses a single device to monitor the entire system, making it both efficient and cost-effective.
With a mobile app and web dashboard, users can access real-time data, set custom alerts for abnormal usage, and receive predictive maintenance notifications.
The app provides a detailed breakdown of energy consumption, projected usage, and even carbon emissions, giving businesses the tools they need to reduce waste and operate more sustainably.
Reducing Costs and Carbon Footprint
For many businesses, especially in energy-intensive sectors like IT, manufacturing, and finance, electricity represents a major operational expense.
A 10-12% reduction in energy consumption can lead to significant cost savings, directly improving profitability.
Greeniee provides the insights necessary for businesses to make smarter energy choices, while also offering predictive maintenance alerts to prevent equipment failures, reducing downtime and costly repairs.
The solution also contributes to sustainability efforts by calculating and reducing carbon emissions.
Greeniee helps companies evaluate their carbon footprint and take steps to offset it through carbon credits, aligning with global environmental goals and promoting a greener planet.
From Vision to Execution
Greeniee’s roots can be traced back to the founders’ shared passion for energy conservation and sustainability.
Having known each other since high school, Sajil Peethambaran and Manoj Krishnan identified early in their careers the gap in energy monitoring and optimization for businesses.
This shared vision led them to establish Greenturn Idea Factory in 2017, with the goal of developing smart solutions for energy management.
The startup gained early support from the Kerala State Electricity Board (KSEB), which provided innovation grants and allowed them to test their prototypes on KSEB’s infrastructure.
This collaboration was instrumental in refining the product.
In January 2018, the team shifted its focus to enterprise clients, particularly in energy-intensive sectors such as Information Technology, textiles, and financial services.
These industries often face steep energy costs, making them ideal adopters of the company’s solution.
The startup quickly gained traction in India and the Middle East, its two key target markets, with large enterprises adopting the technology to improve efficiency and reduce costs.
A Greener Future
As the world grapples with the dual challenges of economic pressures and environmental responsibility, Greeniee is positioned to play a pivotal role in helping businesses become more energy-efficient and sustainable.
By combining smart technology with an intuitive user interface, the company has created a product that not only helps enterprises save on costs but also contributes to a greener future.
In an increasingly energy-conscious world, Greeniee is proving to be the ‘genie’ that businesses need to make their energy usage smarter, cleaner, and more efficient.
