The Pant Project, a leading direct-to-consumer (D2C) bottom wear brand, has announced a successful $4.25 million funding round led by Sorin Investments, an investment fund established by former KKR CEO Sanjay Nayar.
This marks the first significant funding for the company, which has been bootstrapped since its inception in 2020.
The brand has served over 1,00,000 customers, leveraging its strong digital presence to build a loyal customer base across the country.
Founded by brothers Dhruv and Udit Toshniwal, The Pant Project has quickly carved a niche in the Indian fashion market with its high-quality, customizable pants.
“I remember when my brother & co-founder Udit Toshniwal and I started The Pant Project in 2020, we had large dreams of being India’s #1 bottom wear brand.” said Dhruv Toshniwal, CEO of The Pant Project.
“My parents were our first backers and believers, and with the help of a fantastic team, we’ve been able to serve over 1,00,000 customers and grow our digital presence across India.”
Sorin Investments’ partnership is a significant endorsement of The Pant Project’s growth trajectory and market potential.
Sanjay Nayar, along with Mandar Dandekar, Subeer Monga, Anshul Bansal, and Ashima Setia, have expressed their confidence in the company’s vision and strategic direction.
In addition to Sorin Investments, the funding round saw participation from several funds and angel investors, including Huddle Ventures, Dexter Ventures, MGA Ventures, Indian Silicon Valley, and notable individual investors such as Jivraj Singh Sachar, Arjun Vaidya, Avni Biyani, Vijay Taparia, and Nikhil B.
Dexter Capital Advisors served as the exclusive financial advisor for the transaction. Dhruv Toshniwal extended his gratitude to Devendra Agrawal, Varun Bhatia, Jay Kotadia, and their team.
He also appreciated the legal guidance and support from Shardul Amarchand Mangaldas & Co, Navruz Vakil and Alena Advani.
Reflecting on the journey, Dhruv Toshniwal reminisced about his grandfather, a first-generation entrepreneur who inspired the family’s legacy in textiles.
“On days such as these, I remember my grandfather fondly, he was a first generation entrepreneur and an inspiration to many. I hope to carry the family legacy in textiles forward with resilience, sustainability and innovation!” he shared.
As The Pant Project embarks on this next phase of growth, Dhruv Toshniwal remains optimistic about the growing Indian consumer market and is committed to driving the brand’s success forward.
