Foodtech giant Swiggy has introduced an ‘Incognito Mode’ feature across its food delivery and quick commerce platforms, allowing users to place orders privately without leaving a visible history.
This new feature automatically hides the order after three hours of delivery, eliminating the need for users to manually delete their order history.
“As our lives become increasingly social, there are still things we prefer to keep private, and Incognito Mode is designed to address that need,” said Rohit Kapoor, CEO of Swiggy’s Food Marketplace.
Currently available to 10% of Swiggy’s users, the feature will soon be rolled out to all customers. Users can activate the Incognito Mode via a toggle in their cart.
Swiggy notes that the order remains trackable for three hours after delivery to address any post-delivery concerns.
This new launch is part of a broader push by Swiggy to improve user engagement.
In recent weeks, the platform has introduced features like Group Ordering, Eatlists, Explore Mode, and Reordering.
Swiggy’s latest innovations coincide with the company’s preparation for its highly anticipated initial public offering (IPO), following its filing with the Securities and Exchange Board of India (SEBI) earlier this year.
Swiggy is reportedly seeking a valuation of $15 billion for its IPO, which aims to raise between $1 billion and $1.2 billion.
The IPO will include a fresh issue of shares worth INR 3,750.1 crore and an offer-for-sale component worth INR 6,664 crore.
In FY24, Swiggy’s revenue grew by 36%, reaching INR 11,247 crore, while its net loss narrowed by 44% to INR 2,350 crore.
The company also achieved a 26% year-on-year increase in gross order value (GOV), reaching $4.2 billion, with 14.3 million monthly transacting users.
However, the company faced a setback when it was revealed that a former employee embezzled INR 33 crore. Swiggy has launched an internal investigation and filed legal complaints against the individual.
As Swiggy prepares for its IPO, the company continues to position itself as a market leader, expanding its offerings and enhancing user experience.
