Swiggy, one of India’s leading on-demand convenience platform, has announced the rollout of its new UPI (Unified Payments Interface) payment solution, Swiggy UPI.
This innovative feature, developed in partnership with the National Payments Corporation of India (NPCI) and powered by Juspay’s HyperUPI Plugin, significantly enhances the payment experience for users by integrating UPI directly into the Swiggy app.
With this integration, Swiggy users can now complete UPI transactions without needing to navigate away from the app, reducing the payment process from five steps to just one.
This streamlined approach not only accelerates the transaction time from over 15 seconds to just 5 seconds but also minimizes the risk of payment failures, offering a smoother and more efficient experience.
Anurag Panganamamula, Head of Revenue and Growth at Swiggy, expressed his enthusiasm for the new feature, stating, “We are excited to introduce our UPI experience to our customers. This feature aligns with Swiggy’s mission to enable unparalleled convenience to consumers as UPI emerges as one of the most preferred payment methods. By massively simplifying the transaction process and reducing payment failures, we are confident this feature will significantly enhance the consumer experience on Swiggy.”
To set up Swiggy UPI, customers can complete a one-time setup process by linking their bank accounts through the app’s payment page.
After this, transactions can be completed quickly by simply entering their UPI PIN.
The in-house plug-in also provides instant feedback on any issues during the payment process, such as insufficient funds or incorrect credentials, allowing customers to resolve problems on the spot.
This move comes at a time when UPI is gaining unprecedented traction in India.
In April 2024, Finance Minister of India highlighted that the country recorded approximately 131 billion UPI transactions.
As UPI continues to grow in popularity, NPCI is actively encouraging more entities to integrate UPI services to enhance the digital payment ecosystem.
About Swiggy
Founded in 2014, Swiggy is one of India’s leading on-demand convenience platform, serving millions of consumers each month.
With a vast network of nearly 2,00,000 restaurant partners across 600+ cities, Swiggy Food has gained enormous popularity.
Swiggy Instamart, the platform’s quick commerce service, delivers groceries and essentials across 25+ cities in under 10 minutes.
Through continuous innovation and services like Swiggy Dineout, Swiggy Genie, and Swiggy One, the company is dedicated to providing a superior experience to its users.
