Swiggy, one of the leading foodtech giant, has unveiled a new service designed to assist its restaurant partners in sourcing essential kitchen equipment.
In a recent blog post, the company announced that its kitchen equipment procurement service connects restaurants with reliable vendors, offering appliances tailored to their operational needs.
The service aims to simplify the process of acquiring kitchen essentials such as freezers, cookers, microwaves, and chillers, ensuring that restaurant owners can access high-quality products at competitive prices.
Restaurant partners can get started by signing up through the Swiggy Owner app or by filling out an online form.
Once registered, they will be contacted by trusted suppliers to explore their equipment options and make informed purchasing decisions.
This launch marks just one of the many initiatives Swiggy has rolled out since its public listing.
The company has been on a spree of new product launches, which shows no signs of slowing down.
Swiggy is also piloting a new services marketplace called ‘Yello’, aimed at connecting consumers with professionals such as chefs, beauticians, and other service providers.
Additionally, Swiggy has introduced several innovations to improve the quality and speed of its offerings.
One of these is the ‘Seal’ initiative, which is designed to enhance hygiene and food safety standards across its restaurant partners.
The company also launched Swiggy Bolt, which promises 10-minute food delivery in six cities, and the Swiggy XL EV fleet for bulk orders in Gurugram.
Swiggy is further expanding its horizons by piloting Rare Club, a premium membership program targeting high-end consumers.
With annual fees starting at INR 50,000, the program offers exclusive benefits for those seeking a premium experience.
Swiggy’s rival, Zomato, has also launched a similar service earlier this year to help restaurants manage operational needs, including hiring, FSSAI registrations, taxation, and trademarking.
Both companies are not only fierce competitors in the foodtech space but also in the fast-growing quick commerce sector.
Swiggy is further diversifying by expanding its footprint in the events and experiences market.
The company recently appointed Supriya Shankar, a former Lenskart executive, as vice president of its new vertical.
This move follows Zomato’s acquisition of Paytm’s entertainment ticketing business for INR 2,048 crore, which bolstered its “going out” services.
With these new initiatives and its ongoing innovations, Swiggy continues to strengthen its position as one of the leader in the foodtech and quick commerce industries, setting the stage for fierce competition in the evolving landscape.
