Snapdeal, a major player in India’s value-focused e-commerce sector, has signed a Memorandum of Understanding (MOU) with Digital India Bhashini, an Independent Business Division established by MeitY within DIC.
This collaboration, marked by the signing of a Memorandum of Understanding (MOU), aims to develop products and services that enhance language translation capabilities, thereby promoting digital inclusivity throughout India.
The MOU was signed by Bharat Venishetti from Snapdeal and Mr. Amitabh Nag, CEO of Bhashini.
The partnership underscores a commitment to addressing the diverse linguistic landscape of India and making digital services accessible to all.
The collaboration will leverage Artificial Intelligence (AI) to develop innovative solutions catering to over nine vernacular languages.
Himanshu Chakrawarti, CEO – Snapdeal, expressed enthusiasm about the partnership, stating,
“We are thrilled to embark on this strategic partnership with Bhashini. This collaboration focuses on Snapdeal’s commitment to advancing digital inclusivity in India. We look forward to combining Bhashini’s deep expertise in language solutions with Snapdeal’s robust e-commerce platform to empower individuals across diverse linguistic backgrounds. This initiative aligns seamlessly with our mission to enhance accessibility and affordability in online shopping, particularly in Tier 3 cities and beyond.”
Mr. Amitabh Nag, CEO of Bhashini, echoed these sentiments, stating,
“Our partnership with Snapdeal marks a significant milestone in our mission to promote linguistic diversity and digital accessibility. We are committed to leveraging technology for the greater good and enabling inclusive digital experiences for all. Through innovative use of AI and technology, we are determined to break down barriers, build greater digital participation, and create a more connected and inclusive digital ecosystem for all Indians.”
Snapdeal’s commitment to the value segment is evident, with more than 86% of its orders coming from non-metro areas and over 72% of buyers from smaller cities and towns.
Furthermore, 95% of the products on Snapdeal are priced below Rs. 1000, ensuring affordability and accessibility for a diverse consumer base.
Snapdeal is dedicated to enhancing user experience by continually refining its offerings, including the integration of vernacular languages within its app.
About Snapdeal:
Snapdeal is one of India’s leading e-commerce companies and is focused on India’s large and growing value segment.
It offers high-quality, value-priced merchandise in key categories like home, fashion, and beauty & personal care. In line with its exclusive focus on the value segment, more than 90% of the products on the platform are priced under Rs. 1,000 and more than 86% of the orders are from outside metro cities.
Over the last several years, the company has enhanced its expertise in catering to mid-income users who have a budget-led approach to spending and access the Internet primarily through their mobile phones.
About BHASHINI:
BHASHINI aims to transcend language barriers, ensuring that every citizen can effortlessly access digital services in their own language.
Using voice as a medium, BHASHINI has the potential to bridge language as well as the digital divide.
Launched by Honourable Prime Minister of India in July 2022 under the National Language Technology Mission, BHASHINI aims to provide technology translation services in 22 scheduled Indian languages.
