Indian cricket icon Rohit Sharma has been announced as the new brand ambassador for ixigo Trains, one of India’s leading online travel agency (OTA) for rail travel.
The partnership aims to broaden ixigo’s reach and reinforce its position as the ultimate destination for seamless, innovative train travel experiences.
As part of this collaboration, ixigo has launched a vibrant advertising campaign featuring Rohit Sharma in a never-before-seen avatar – a rapping ticketman.
This quirky, high-energy ad humorously showcases ixigo Trains’ standout features such as real-time route updates, live train running status, ticket availability insights, confirmation probabilities, and hassle-free ticket booking.
The catchy rap underscores the app’s user-friendly nature, making train travel stress-free for millions of Indian travelers.
The 360-degree campaign, starring Rohit Sharma, will air across television, digital platforms, and outdoor media, cementing ixigo’s commitment to revolutionizing train travel in India.
Dinesh Kumar Kotha, CEO of ixigo Trains, expressed his excitement about the partnership, “We are thrilled to welcome Rohit Sharma to the ixigo family! As a true leader in cricket and a celebrated captain, Rohit personifies excellence, perseverance, and inspiration – values that align perfectly with our brand. His immense popularity and credibility make him the ideal ambassador to connect with audiences across India. Our latest campaign captures the innovative spirit of ixigo Trains and Rohit’s unmatched star power, unveiling a fresh, never-seen-before side of him. Together, we aim to inspire a strong, vibrant connection that resonates deeply with our audience”
Rohit Sharma, exclusively managed by RISE Worldwide, shared his enthusiasm, “I am delighted to join hands with ixigo Trains, a brand that has truly transformed train travel in India with its industry-first innovations. I look forward to being part of ixigo’s incredible journey focused on redefining travel through efficient solutions and making stress-free and seamless travel a reality for people, all across India.”
With over 48 crore Annual Active Users in FY 2024, ixigo is a leading player in India’s travel tech landscape, providing smart solutions for train, flight, bus, and hotel bookings.
