Mumbai based gaming company Nazara Technologies has announced its board’s approval to sell a 94.85% stake in its subsidiary OpenPlay Technologies to Moonshine Technology, the parent entity of PokerBaazi, for INR 104.33 Crore.
The transaction, valued at INR 104.33 crore, will be executed through the issuance of Moonshine’s Compulsory Convertible Preference Shares (CCPS) to Nazara and other stakeholders.
Strategic Growth in Real Money Gaming
The acquisition positions Moonshine Technology as a stronger contender in India’s Real Money Gaming (RMG) sector by integrating OpenPlay’s Rummy platform into its existing gaming portfolio.
OpenPlay, a mid-sized Rummy operator, has maintained profitability despite recent regulatory shifts, making it an attractive addition to Moonshine’s growing ecosystem.
By leveraging OpenPlay’s operations, Moonshine aims to enhance its technological, marketing, and data-driven strategies, particularly by drawing insights from its flagship brand, PokerBaazi.
This move is expected to:
- Boost player engagement through cross-platform strategies.
- Optimize user acquisition with shared data-driven insights.
- Enhance cost efficiencies via a unified infrastructure and marketing efforts.
Industry Resilience & Future Prospects
OpenPlay has demonstrated resilience by optimizing costs and strengthening VIP retention post-GST regulatory changes.
The acquisition ensures a scalable and sustainable business model under Moonshine’s leadership, positioning the company for long-term success in India’s evolving RMG landscape.
Expanding Leadership in RMG
This acquisition underscores Moonshine’s ambition to solidify its leadership in India’s RMG market.
With a diversified gaming portfolio and seamless user experience across multiple verticals, Moonshine is poised to shape the future of digital gaming in India.
About Nazara Technologies
Nazara Technologies is a gaming and esports company, with a diverse portfolio spanning esports, interactive gaming, and digital ad tech solutions.
Its brands include NODWIN Gaming, Sportskeeda, Kiddopia, Animal Jam, World Cricket Championship (WCC), and Datawrkz.
About Moonshine Technology
Moonshine Technology Private Limited is the parent company of PokerBaazi and SportsBaazi, two of India’s leading real-money gaming platforms.
Focused on innovation and user engagement, Moonshine continues to expand its presence in India’s digital gaming ecosystem.
