Blinkit, a leading quick commerce platform in India, has announced the introduction of “Easy Returns”, a new return service for clothing and footwear in select cities, including Delhi NCR, Mumbai, Bengaluru, Hyderabad, and Pune.
This service aims to address consumer concerns over “size anxiety,” enabling customers to return or exchange items within just 10 minutes of raising a request.
The announcement was made by Blinkit’s CEO, Albinder Dhindsa, via X, where he emphasized the significance of this addition to the company’s services.
Albinder Dhindsa also noted that the service had been tested successfully in the Delhi NCR region over the past few weeks, indicating a positive reception from users.
As competition intensifies in the quick commerce sector, with major players like Myntra and Nykaa expanding their offerings, Blinkit’s initiative is seen as a strategic move to enhance customer satisfaction and differentiate itself in a crowded market.
Over the past six months, quick commerce platforms have diversified their product ranges to cater to increasing consumer demands.
In addition to the return option, Blinkit is also innovating with a café feature that will facilitate quick deliveries of snacks and beverages.
The company plans to test this service with items like samosas and sandwiches in select locations, directly competing with similar offerings from rivals like Zepto and Swiggy.
Blinkit currently operates 639 dark stores across India, with an average daily Gross Order Value (GOV) of INR 10 lakh per store.
The company has ambitious plans to expand its network to 2,000 dark stores by the end of 2026 while focusing on achieving profitability.
The recent launch of the return feature comes amid significant growth for Blinkit, with Q1 FY25 revenue increasing approximately 2.5 times year-over-year to INR 942 crore.
The company also reported a marked improvement in its adjusted EBITDA loss, narrowing it to INR 3 crore from a loss of INR 133 crore in the same quarter last year.
