In a strategic move aimed at enhancing efficiency and scalability across its operations, BigBasket, the Tata-owned ecommerce giant, has unveiled BB Matrix, a cutting-edge SaaS-based supply chain platform.
This initiative marks a significant step forward in the company’s bid to streamline delivery processes and facilitate the entry of businesses into the competitive ecommerce landscape.
BB Matrix integrates comprehensive solutions tailored for managing every aspect of the supply chain, from warehouse and transportation management to seamless order processing.
Rakshit Daga, Chief Product & Technology Officer at BigBasket, highlighted the platform’s potential to significantly reduce transportation costs by up to 50% and decrease lead times by approximately 60%. Moreover, it ensures enhanced visibility throughout the supply chain, crucial for maintaining a stellar on-time delivery record of nearly 99.1%.
Since its introduction during a pilot phase, BB Matrix has already proven instrumental in bolstering BigBasket’s quick commerce vertical, particularly through its BBNow dark stores initiative aimed at ultra-fast deliveries.
Rakshit Daga emphasized the platform’s scalability, attributing its success to advanced capabilities in rapid order fulfillment and distribution, vital for meeting stringent delivery timelines.
Beyond catering to its own ecommerce operations, BigBasket aims to extend BB Matrix’s benefits to enterprises across diverse sectors including manufacturing, automobiles, aviation, and consumer goods.
The platform’s pricing will be customized based on operational scale, order volumes, and warehouse requirements, offering flexibility to potential clients seeking tailored supply chain solutions.
With this innovative leap, BigBasket joins the ranks of companies leveraging technology to redefine logistics management, challenging competitors in the rapidly evolving ecommerce ecosystem.
As BB Matrix rolls out, industry watchers anticipate its potential to set new benchmarks in supply chain efficiency, marking a pivotal chapter in BigBasket’s journey towards operational excellence and market leadership.
