Amazon India has introduced a new feature aimed at content creators, called Creator Central, which aims to streamline the process of content creation and management for influencers.
With plans to extend the platform to over 50,000 creators under its influencer program, Amazon is enhancing its commitment to supporting the growing creator economy.
Key Features of Creator Central:
- Easy Content Creation & Storefront Management: Creators can now easily create and upload videos, photos, and product lists directly to their personalized storefronts through a user-friendly interface.
- Customised Recommendations: The platform offers automated product suggestions tailored to audience insights, helping creators enhance their content strategy.
- In-Depth Analytics: Real-time performance metrics allow creators to track earnings, identify top-performing products, and gain insights into key categories.
- Flexible User Management: Multi-user access and store-switching capabilities cater to creators who manage multiple storefronts, offering more control and flexibility.
- Integration with Creator University: Amazon’s educational initiative, Creator University, which was launched earlier this year, will be incorporated into Creator Central, providing creators with the tools and knowledge necessary for success in the digital space.
This launch builds on Amazon India’s growing efforts to support content creators, following previous initiatives such as Amazon Live and the introduction of higher commission rates for influencers across several popular categories.
Amazon has also ramped up its investments in India, recently launching new fulfillment centers in Delhi NCR, Guwahati, and Patna to meet rising customer demand.
The company is focused on bolstering its infrastructure with the creation of over 1.1 lakh seasonal job opportunities in India during the festive season.
Looking forward, Amazon is exploring new ventures, including the potential launch of a standalone app for its payment services in India, as well as planning to roll out its quick commerce services in the first quarter of 2025.
This move follows in the footsteps of its rival, Flipkart, which recently introduced Flipkart Minutes in select cities.
In financial updates, Amazon India’s wholesale arm, Amazon Wholesale (India), reported a 34% reduction in its losses for FY24, totaling INR 344.7 crore.
Additionally, the logistics arm, Amazon Transportation Services (ATS), saw a 7.6% increase in revenue, amounting to INR 4,889 crore, while reducing its loss by 6.9% to INR 80 crore.
With Creator Central, Amazon India aims to solidify its position as a key player in the influencer ecosystem while continuing to diversify its operations across various sectors in the Indian market.
