E-commerce giants Flipkart, Meesho, Amazon, and Myntra are set to kick off their highly anticipated festive season sales starting September 26, even as they remain under the scrutiny of the Competition Commission of India (CCI).
The annual shopping bonanza promises significant discounts and offers across categories, including smartphones, fashion, beauty, consumer electronics, and grocery, in what is expected to be a fiercely competitive landscape.
Flipkart’s The Big Billion Days (TBBD) sale will commence with early access on September 26 for “VIP” and “Flipkart Plus” subscribers, opening to the general public on September 27.
The Walmart-backed platform has geared up for the 11th edition of TBBD by adding 11 new fulfillment centers across nine cities, spanning 1.3 million square feet.
Flipkart will also offer over 2 lakh stock keeping units (SKUs) across 20 cities to meet the growing demand for same-day deliveries.
Amazon’s Great Indian Festival sale will also open on September 26 for its Prime members, followed by general access on September 27.
The platform has announced that more than 14 lakh sellers will participate, listing “crores of products” across various categories.
Additionally, Amazon plans to reduce selling fees by 3% to 12% across multiple categories to attract more sellers and boost sales during the festive period.
Meesho, a rapidly growing e-commerce player, will begin its Mega Blockbuster Sale on September 27, offering more than 12 crore product listings across 30 categories, with participation from 20 lakh sellers.
The platform is positioning itself as a key competitor in the festive sales race, aiming to tap into the aspirations of budget-conscious shoppers.
Myntra, Flipkart’s fashion and lifestyle arm, will launch its festive sale on September 25, with early access granted to loyalty program members.
The sale will open to all shoppers on September 26, showcasing a vast selection of fashion and lifestyle products.
Last year, the festive season saw e-commerce platforms generate a gross merchandise value (GMV) of INR 90,000 crore.
Industry experts predict a 20% year-over-year growth in GMV for the 2024 festive season, surpassing the 13% growth achieved in 2023.
Despite facing an ongoing investigation by the CCI regarding their competitive practices, Flipkart, Amazon, Meesho, and Myntra are expected to see a significant surge in consumer spending, making this year’s festive sales a crucial moment for India’s e-commerce ecosystem.
